Ten years ago, blogging was considered a hobby, a way to express yourself or share your thoughts and insights with the world. And if somebody told me that I could possibly start a blog for profit, I wouldn’t have believed them.
Today, blogging for profit is a reality and it is becoming an increasingly popular way to make money online. Whether you’re looking to start a blog as a hobby or you want to earn some extra income from your writing, there are many benefits of having a blog for both fun and profit.
But should you start a blog for fun or for profit? The answer depends on the goals that you want to achieve with your blog.
So, in today’s blog post, I’ll be discussing the pros and cons of both blogging for fun and blogging for profit so that you can make an informed decision on which is right for you.
This blog may contain affiliate links. That means if you click and buy, I may receive a small commission (at zero cost to you). Please see my disclosure policy to learn more.
Blogging for Fun vs. Blogging for Profit
There’s no rulebook on how to start a blog, and all bloggers approach their craft differently. But there are noticeable differences between blogging for fun and blogging for profit, which will likely affect your decision when deciding whether or not you should start a blog.
If you’re looking to use blogging as a way to share your thoughts and ideas with the world, then starting a blog for fun is a great option. You can write about anything that interests you, from fashion to travel to technology.
You can also mix in some personal topics such as your life experiences or even stories about your family and friends. With blogging for fun, there’s no pressure to make money from your blog, so you can just have fun with it and enjoy the experience.
On the other hand, if your goal is to make money from blogging then starting a blog for profit is likely a better option. You will need to be more strategic when selecting topics and creating content that appeals to your target audience.
You’ll also need to focus on marketing and promotion in order to drive traffic to your blog. The potential for income from blogging can be very rewarding, but it will require more effort and dedication than if you were just blogging for fun.
By the end of the day, if you would like to start a blog, just start a blog for the sake of… starting a blog. You don’t need to put a lot of pressure on yourself to make it profitable from the get-go. You can start small, focus on writing quality content and grow your blog organically.
But if you’re looking to create a profitable blog that earns income right away, then you’ll need to have an understanding of online marketing and product-selling strategies in order to make your blog profitable.
Pros and Cons of Blogging for Profit
Although it may sound obvious, blogging for profit can be quite lucrative. You can make money from affiliate links, sponsored posts, and even product sales if you have your own products or services. There are bloggers who manage to make blogging their full-time income while still working 9-to-5, and that’s a great way to grow your blogging career.
And sure I don’t have to mention that there are bloggers who earn 5-figure incomes monthly from their blogs.
Needless to say, blogging for profit has its advantages. But there are also some drawbacks to consider, including the time and effort involved in growing your blog, finding sponsors or advertisers, and creating content that appeals to your audience on a regular basis.
On top of that, you will need to have an understanding of SEO and online marketing if you want to be successful with your blog.
As I’ve said many many times (and probably other bloggers in this blogging world as well), blogging is not a get-rich-quick scheme. You will need to be dedicated and persistent if you want to make money from your blog, so make sure that you’re prepared for the long haul before committing to blogging for profit.
Long story short, if you’re looking for a way to make money from blogging, there is potential income. But it will likely require more effort and dedication than if you were just blogging for fun.
What Type of Blog You Should Start for Profit
So, you’ve decided that you want to make some money from blogging. That’s great! Blogging can be a fun and rewarding way to earn an income. But where do you start? What type of blog should you create?
There are a few things to consider when choosing the right blogging platform for your new blog.
First, think about what type of content you want to create. Are you passionate about a particular topic? Do you have expertise in a certain area? If so, you may want to focus your blog on that subject. Alternatively, you may want to start a general interest blog or a lifestyle blog. Once you know the focus of your blog, you can choose a blogging platform that will best suit your needs.
Next, consider how you want to promote your new blog. Do you want to use social media platforms like Facebook, Instagram, or TikTok to build an audience? Or do you want to rely on Google search results to bring readers to your site? Once again, there are different blogging platforms that will work better for different promotional strategies. For example, WordPress is a great platform if you want to optimize your blog for search engine optimization (SEO). But if Pinterest is your to-go platform for marketing, then Squarespace might be the better choice since they have built-in Pinterest functions.
Finally, think about which monetization strategies you want to monetize your blog. If you aim for affiliate marketing or sponsored content, you’ll likely need blog posts with high-quality and buying-intention content. If you’re looking to create an e-commerce store, then you’ll need a blogging platform that has features for setting up an online shop, which Shopify or WooCommerce can provide.
At the end of the day, you want to choose a niche and a blogging platform that will work best for you and your needs—so don’t be afraid to experiment, tweak, and test different ideas until you find the one that works best for you.
TL;DR: When you start a blog, ask yourself “what is my goal?” and make sure your content reflects that goal. If your goal is just purely to make money, then consider what type of content you can create to make that goal a reality. Different blogging platforms are better suited for different types of content and promotional strategies, so choose one that fits best with your needs.
How to Find a Profitable Niche for Your Blog
If you’re looking to start a successful blog, one of the most important things you’ll need to do is choose a profitable niche. Straight forward, a profitable niche is one that has a large enough audience to support your blog and make it profitable, yet not too saturated so you can stand out from the competition.
Finding a profitable niche for your blog is easier said than done, but it’s certainly doable with some research and patience. To start a successful blog and make money online from your blog, finding a profitable niche is just the first step of the journey.
To help you on your way, here are a few tips for finding a profitable niche for your blog:
Research and Analyze Trends in the Industry
Before you jump into any particular niche, research trends in the industry to see if there’s an opportunity for growth. Look at what other successful bloggers in the same niche are doing and see how you can differentiate yourself from them. Consider if there’s a gap that you can fill with your own blog.
Currently, I’m using a tool called NicheFinder.io by Mike Futia (Google his name and you will see this guy does know what he is talking about!) This tool helps me quickly identify profitable niches, competitors, their DA and traffic, and even which ads network they’re in so that I can later target my own audiences.
Look for Keywords Related to the Niche
Once you’ve identified a potential niche, start looking for keywords related to it and use online tools such as KeywordTool or Ubersuggest to do further keyword research. Look at metrics like search volume, difficulty score, CPC (cost per click), and seasonal trends to get a good idea of the potential of your chosen niche.
I’ve been using Ubersuggest from Neil Patel for over six months now and am more than happy with the results. It is one of the best online tools available for keyword research and helps me quickly identify profitable keywords in my chosen niche. Combined with NicheFinder.io from Mike, this duo will let you identify profitable niches and keywords in no time.
Create Content to Test Your Niche
Next step, create some sample content in your chosen niche to test the waters. Try different types of content like blog posts, videos, and infographics and see which ones work better for you. If the analytics show that people are engaging with your content, then you’ve identified a profitable niche.
For easy content creation, I opted for Jasper.ai (since it was named Jarvis.ai) which offers AI-powered content creation, editing, and optimization to help me create high-quality, SEO-friendly content without spending too much time. With Jasper’s assistance, I was able to quickly test my chosen niche and identify profitable keywords in no time.
Jasper.ai’s users can use SurferSEO, an SEO tool that helps you easily optimize your content for the best rankings, for free for a brand new blog! It also offers AI-powered suggestions to help you get the most out of your content and make it more engaging for readers.
I actually use another tool called RankIQ.io to help run keyword reports, but it’s quite new and I’ve been using it for less than a month, so it’s too early for any conclusive results.
But then, by the end of this step, the perfect recipe for a profitable blog is achieved. Here is the list of the tools I am using (until now):
- NicheFinder.io to find profitable niches
- Ubersuggest to find profitable keywords
- Jasper.ai to generate ideas and create content
- SurferSEO (free option) to optimize content for the best rankings
- RankIQ.io to run keyword reports
These tools have helped me immensely in finding a profitable niche for my blog and making money from it. It’s been an amazing journey so far, and I’m sure that I will be able to keep going longer with these helpful resources by my side.
Analyze Search Engine Results
Search engines offer great insights into what people are searching for online. Analyzing search engine results can provide valuable information about what type of content is already out there and what kind of content you should be creating to stay competitive.
Google Trends is an excellent tool for analyzing search engine results and understanding the trend of particular keywords or topics. Once you have your site up and running, install Site Kit—a plugin to connect your site with different Google services such as Analytics, Adsense, and Search Console. This will help you monitor performance, optimize content for better rankings, and eventually make money from your blog.
Tips for Increasing Traffic
Anyone who has ever started a blog knows that one of the most difficult things can be increased traffic. But hey, what is more important is actually the quality of your content—you cannot expect readers to come back and visit your blog if the content is not engaging enough.
So, first thing first, focus on creating great, valuable content! You can even repurpose the content you already have on your blog to make it more engaging. This will help keep your hard-earned traffic coming back to your blog.
OK, so now you have the most interesting, well-written blog in the world, but if no one is reading it, then it’s not doing much good. Fortunately, there are a number of things you can do to help increase traffic to your site.
One of the most effective is to optimize your site for search engines. By using keywords and other techniques, you can make sure that your site comes up higher in search results, making it more likely to be seen by potential readers. Here is where SEO optimization tools like Ubersuggest or RankIQ.io come in handy.
In addition, promoting your blog on other search engine sites like Pinterest can also help to draw attention to your site. But keep in mind that Pinterest is NOT a social media site, so you need to think outside of the box when using it. Also, it’s a kinda special platform that may favor certain content over others, so it’s important to create visuals and descriptions that appeal to their audience.
Finally, make sure to use social media channels like Twitter, Facebook, and Instagram for promoting your blog. Post frequently about the topics you are writing about and engage with other users. This will help spread the word about your blog in no time.
Ah, I almost forgot: If possible, consider collaborating with other bloggers or influencers in your niche to cross-promote each other’s content and increase visibility for both blogs. This is a very nice way to get some extra exposure and grow your audience, and many Instagram accounts have been using this tactic lately to promote each other’s content.
If you opt for this one, remember to keep your content high-quality and relevant to the other blogger or influencer’s audience. Also, be nice and fair with any kind of deal you make.
Monetize Your Blog
Actually, I will not write too long here since I’ve already created a whole category with several articles about monetizing your blog, so go ahead and check it out:
In fact, you don’t necessarily have to stick to the blog monetization techniques I mentioned here. There are a lot of other ideas you can apply to make money from your blog, so don’t be afraid to explore them and try out different methods until you find the one that works best for your blog.
One creative way to monetize from your blog is actually to use it as your portfolio to showcase your work and make money from it. What I mean by this is that you can offer services such as copywriting, graphic design, web development, etc. to potential clients directly via your blog. And there’s no other perfect place to do it than your own blog!
Back in 2020 when I was freelancing on Upwork, my blogs (yes, I run several niche blogs) helped me a lot in landing more remote jobs. I got featured on some of my clients’ websites and this showed them that I was the right person for the job.
So, keep your blog up-to-date and use it to show your skills and expertise to potential clients!
Creating a blog is indeed a great way to share your thoughts, stories, and experiences with the world. But most importantly, it can be turned into a money-making machine if done right.
I hope this article was helpful and that you have learned something new. If you are looking to start a blog, just remember: Focus on quality, be consistent, promote your content and explore different monetization strategies. Good luck!