The Pros and Cons of Daily Blogging on Your Rankings
When you’re just starting out as a blogger, the idea of blogging every single day can seem interesting yet a little bit overwhelming at the same time.
On one hand, daily blogging has undeniable benefits, such as strengthening your brand identity and giving your audience something new to read every day.
But on the other hand, it can also be exhausting to keep up with a demanding schedule of creating new content on a regular basis.
However, it’s not just about the convenience of blogging or stress that you need to consider. Daily blogging can also significantly affect your website’s ranking in search engine results pages (SERPs).
Let’s have a look at some of the pros and cons of daily blogging when it comes to your website’s rankings. Then, you can consider if it’s worth committing to a daily blogging schedule.
The Pros and Cons of Daily Blogging on Your Site’s Rankings
The Pros of Daily Blogging
Back in 2011 – 2012, daily blogging was actually my thing. As a web editor, my main job was to keep up with new content every day, so I had to be creative and organize my schedule.
So, here are several pros of daily blogging I’ve learned along the way:
- New content
- Increased indexing
- Increased visibility
- Generate more traffic
- Establish trust
- Increased earning potential
Now, let’s talk about each of these benefits in more detail.
New content
This one is quite obvious. If you blog daily, your website will have more new content, which is essential for staying relevant in search engine rankings. In fact, not only news sites that will need to blog daily. If your niche is competitive, then chances are you’ll have to keep up with the other websites in terms of content quality and quantity.
Also, if you’re within niches like showbiz and gossip, you’ll definitely need to post fresh content every day. In that case, blogging daily can help you stay ahead of the competition.
By the way, have you ever felt the itchiness of wanting to write a new blog post just the day after you’ve just posted a new one, then the day after that? Yeah, that’s how addictive daily blogging can be!
Another great benefit of daily blogging is that it encourages creativity. With a set schedule in place, you may find yourself becoming more creative to come up with interesting topics or ideas for blog posts each day. You may even discover that some days are easier than others when it comes to producing inspiring content—which could help motivate you even further!
And, at the end of the day, isn’t it the reason why you start a blog in the beginning? To be able to share your ideas and stories with the world, right?
Increased indexing
There’s no secret that Google loves fresh content and will reward sites that are regularly updated. This means that your website could be indexed more often if you blog daily, giving you an edge over competitors who don’t take advantage of this SEO tactic.
This also gives you the opportunity to have more of your content displayed on the first page of search engine results pages (SERPs) and increase your chances of being found online.
Increased visibility
Yes, regular content can help your website become more visible in search engine results pages due to increased indexing. By creating fresh content, you are giving yourself the opportunity to be seen by new readers who might not have otherwise heard about your blog.
Not only that, but it’ll also allow you to rank for multiple keywords related to your topic rather than just one or two. This means that your blog post can be found by more people related to different search queries, allowing them to discover your content and stay as returning readers
Generate more traffic
As said before, fresh content will give you the chance to rank for multiple keywords at once, increasing your chances of being found online. This will, in turn, result in more visitors to your blog.
Having a consistent stream of new content can also encourage repeat visits from readers who know they can expect something new every day or week. This could help you grow an audience and increase your website traffic over time.
Establish trust
In the world of world wide web, trust is everything. It can make or break a website’s (and the blogger behind it) reputation, so gaining credibility amongst readers is essential for success.
When you blog daily, you’re showing your readers that you are reliable and consistently producing content they can trust. This could help build your brand and recognition as an authority figure in your niche. Plus, it will let your audience know that you are reliable and committed to providing them with quality information. This will give them the confidence to return to your blog for fresh content.
Increased earning potential
Finally, daily blogging can also help you increase your income. More traffic to your blog means more opportunities for monetization, like advertising, affiliate marketing, and selling products or services.
Let’s say, if your primary sources of income are affiliates and ads, you’ll likely earn more if you blog every day because it will increase your chances of getting clicks and conversions.
The Cons of Daily Blogging
As great as daily blogging may sound, it does come with its own set of downsides. Fair enough, you cannot expect everything to be just good and positive all the time, right? So, here you go, the cons of blogging daily:
- Overwhelming and exhausting
- Time-consuming
- Risk of burn-out
- Difficult for readers to keep track
- Risk of Google algorithms penalties
- Making mistakes
Overwhelming and exhausting
Constantly churning out content can be draining both mentally and creatively. After all, coming up with new ideas every day isn’t easy, even if you are the most creative person on Earth!
Furthermore, it can be overwhelming to keep up with blogging regularly, especially if you have multiple commitments outside of blogging. This can lead to a lot of stress and exhaustion.
Of course, with the right time management and scheduling techniques, you can manage to blog daily without feeling overwhelmed. But it will still require a lot of effort, so if you don’t have the commitment and dedication, this isn’t something we recommend taking action on.
Time-consuming
You don’t just write the text, publish it, and call it a day, don’t you? You also have to edit, find some photos to add to the article, format, and promote your content on social media, etc., which can take a lot of extra time.
Then, you may need to interact with your readers and followers, check your stats, and reply to comments. All of this takes a lot of time, and that’s not even counting the research you have to do if you don’t already know everything about the topic you’re writing about.
Plus, you need to plan ahead and create an editorial calendar if you want to keep up with daily blogging. This means taking the time each week or month to strategize and come up with ideas for upcoming posts.
So, yeah, daily blogging is definitely time-consuming, and it takes a lot of discipline to stay consistent.
Risk of burn-out
Burning out is a real issue that can happen if you don’t take regular breaks and give yourself some time off for relaxation. When this happens, it can be hard to get back into the swing of things, so make sure you set aside time each week or month to rest and reset.
As a blogger, burn-out can be especially dangerous because it’s likely to affect your motivation and enthusiasm for writing. This could lead to a slump in creativity and quality, which is not something you want!
Difficult for readers to keep track
Although readers would like to come back to your site for new content, they may find it difficult to keep track of your posts if you publish daily. This can leave them overwhelmed and confused, which could reduce engagement and visits to your blog.
Put yourself in their shoes and ask yourself, “Would I be able to keep up with this?” If not, then it might be time to reassess how often you blog.
Risk of Google algorithms penalties
Google loves fresh content and is constantly changing its algorithms to stay on top of the latest trends and developments in SEO. However, this can be a tricky thing to manage because too much content in a short period of time could get you penalized.
The idea behind Google’s algorithms is that it wants to give readers the best experience possible, and if your content isn’t up to standard, then you risk losing out on organic traffic. If you keep posting daily, chances are that you cannot come up with the top content all the time. And when it comes to content quality, Google is pretty strict about enforcing its algorithms.
Making mistakes
Finally, as with any other task, there is always the risk of making mistakes when you blog daily. This could include typos, grammar mistakes, or factual errors in your posts. After all, nobody is perfect, and it’s impossible to get everything right all the time.
But, if you make too many mistakes, it could damage your reputation and credibility as a blogger. So, while daily blogging can help you get more visibility and reach more people, it also comes with its own set of risks that you should be aware of.
Tips for Successful Daily Blogging
If you feel like daily blogging can be your thing, then read through these tips and go for it!
Content is no longer the only king!
Long gone is the time when every blogger and writer and their grandmother said, “Content is king.” Today, it’s all about keywords. Keywords are indeed the new king, and if you want to be successful with daily blogging, you need to make sure that your posts are SEO-optimized.
Of course, take this saying with a grain of salt! Quality and unique content are still important—I mean, regardless of the number of keywords, search engines still need good content to rank your website. Even if you have the best fast-ranking keyword, thin or low-quality content will not help.
Choose the right topic
It’s also important to choose topics that are interesting and relevant. This helps keep readers engaged and coming back for more. You should also consider how often you post on a certain topic—it’s best to mix things up so that readers don’t get bored with seeing the same thing over and over again.
Time your posts
Another great tip is to time your posts correctly. This means that you should post at the right time of day when people are most likely to be online. Research different times of the day so you know when to schedule your posts for maximum engagement.
For example, if you go for news-related topics, you’ll probably want to post them in the morning, when people are most likely to be checking their news feeds. On the other hand, if your posts tend to be more inspirational and uplifting, then the afternoon might be a better time for those.
It will take you a while in the beginning to test and try, but once you find the ideal time, it will be much easier to keep up with your daily blogging.
Develop a content calendar
Finally, another key tip for successful daily blogging is to develop a content calendar. This will help you stay organized and make sure that you don’t miss any posts. Plus, it can also help stay on track with topics and ensure that readers are getting something new each day.
Are you a member of Styled Stock Society or Haute Stock, you can even download their yearly done-for-you content calendars and use them as your own.
It’d be of great help to have a full list of all the topics you want to cover in the next few months so that you can plan ahead and make sure your posts are up to date. A content calendar is also a great way to keep track of any changes or additions you need to make to your blogs, such as if there’s an event or a new product launch coming up.
The Final Thought
The pros and cons of daily blogging are clear, and it’s up to you to decide whether or not it’s something you want to pursue.
Daily blogging is undoubtedly a great way to get more visibility and reach out to more people. However, it’s important to remember that it’s not a “set it and forget it” kind of thing. You need to be consistent with your content, use the right keywords, time your posts correctly, and develop a content calendar in order for daily blogging to be successful.
Remember, the more you put into it, the more you’ll get out of it!
