If you’re like most bloggers, you have a slew of old blog posts that you never even think about anymore. You wrote them when you were first starting out, and now they just sit there collecting dust. But did you know that you can revive these old blog posts to boost your traffic?
Here are 15 essential tips on how to revive old blog posts:
Update Old Blog Posts with New Information
One of the best ways to revive an old blog post is to update it with new information. If you wrote a post about a particular topic a few years ago, there’s a good chance that new information has come out since then. By updating your old blog posts with new information, you can make them relevant again and attract new readers.
Add New Images to the Old Posts
This simple tip can make a big difference in the look of your old blog posts. Adding new images to old posts can make them look more appealing and attract new readers. Moreover, if you’ve updated the content of your blog, chances are the images are outdated as well. Updating the images along with the content can give your old blog posts a whole new look that matches the quality of your new content.
Update the Title and Meta Description
If you want your old blog posts to show up in search engine results, you need to make sure the title and meta description are up-to-date. The title and meta description are what shows up in search engine results, so if they’re outdated, people are less likely to click on your post. Updating the title and meta description is a great way to make your old blog posts more relevant and attract new readers.
Add New Internal Links
Adding new internal links to old blog posts is a great way to keep people on your site longer. If you’re linking to new content, it’s likely that people will want to check out that content as well. By adding new internal links, you can keep people on your site longer and increase the chances of them reading more of your content. Also, you’ll be able to take advantage of any new SEO benefits that come with linking to new content.
Add External Links
In addition to adding new internal links, you should also add external links to old blog posts. This will help improve the quality of your posts and make them more relevant. If you’re linking to high-quality sources, it will show that you’re an authority on the subject and people will be more likely to read your posts.
Add Social Shares Buttons
If you want people to share your old blog posts, you need to make it easy for them to do so. Adding social share buttons to your posts is a great way to encourage people to share your content. Moreover, it will make it easier for people to share your content on their favorite social networking sites.
Update the Publish Date
If you want your old blog posts to show up in search engine results, you need to make sure the publish date is up-to-date. The publish date is what shows up in search engine results, so if it’s outdated, people are less likely to click on your post. Updating the publish date is a great way to make your old blog posts more relevant and attract new readers, especially after you’ve made updates to the post.
Reformat Old Blog Posts
Another simple but effective way to revive old blog posts is to reformat them. If your blog has a new design, chances are your old posts don’t fit in anymore. Reformatting old blog posts to match your new design can make them look more appealing and attract new readers.
You can also use this opportunity to improve the overall quality of your posts. If you’re reformatting old blog posts, take the time to edit them and make sure they’re as good as they can be.
Add New Tags and Categories
Adding new tags and categories to old blog posts is a great way to make them more relevant. If you’ve written a post about a particular topic, but it doesn’t fit into any of your current categories, create a new category for it. This will help people find your post when they’re searching for information on that topic.
You can also use this opportunity to add new tags to your posts. Tags are a great way to organize your content and make it easy for people to find what they’re looking for.
Re-Promote Old Blog Posts
Just because a blog post is old doesn’t mean it’s forgotten. You can still promote old blog posts to attract new readers. There are a number of ways to promote old blog posts, such as social media, email marketing, and paid advertising.
By re-promoting old blog posts, you can reach new audiences and increase the chances of people reading your content.
Create an Email Course from Your Old Blog Posts
If you have a series of old blog posts that are related to each other, you can create an email course from them. An email course is a great way to provide value to your readers and keep them engaged.
People who sign up for your email course will receive a series of emails that contain your old blog posts, maybe for free. This is a great way to get people interested in your content and keep them coming back for more.
Reach Out to the Original Sources
If you quoted or linked to someone in an old blog post, reach out to them and let them know that you’ve updated the post. They may be interested in sharing the post with their audience.
This is also a great way to build relationships with other bloggers and experts in your field. By reaching out to them, you’re showing that you value their opinion and that you’re willing to work together.
Create a Round-Up Post
Round-up posts are a great way to showcase a number of different blog posts on a particular topic. For example, if you have a series of old blog posts about winter recipes, you can create a round-up post that includes all of your posts, something like “The Twelve Best Winter Recipes.”
This is a great way to attract new readers and get people interested in your content. Plus, it’s a great way to show off your best work.
Add Supplementary Content
If you have old blog posts that are missing something, you can add supplementary content to them. This could be anything from images to videos, infographics, or even just adding text.
Supplementary content is a great way to make your old blog posts more engaging and attractive to new readers. Plus, it can help you rank higher in search engines since they love fresh, original content.
Update Your Call-to-Action
If you have an old blog post that’s getting a lot of traffic, but you’re not getting any conversions, it might be time to update your call-to-action. Your call-to-action is the part of your post that tells people what to do next.
For example, if you want people to sign up for your email list, you would include a call-to-action that says something like “Sign up for our email list to get the latest news and updates.”
Make sure your call-to-action is clear and easy to follow. You want people to know exactly what you want them to do, and you want it to be as easy as possible for them to do it.
The Bottom Line
Old blog posts can be a great source of traffic and engagement. By following these tips, you can breathe new life into your old blog posts and get more people to read your content.
Do you have any other tips for reviving old blog posts? Share them in the comments below!