Blogging has come a long way since its humble beginnings in the mid-90s. Nowadays, it’s a multi-billion-dollar industry with millions of people making money from it. By making money, I mean anything from a few hundred bucks per month to tens (or even hundreds) of thousands of dollars and everything in between.
So, what will blogging look like in 2023? Will it still be worth the money and sweat? Let’s take a look at where blogging is right now and how it might evolve over the next few years.
The Blogging Landscape after the Pandemic
Currently, blogging has become a crowded market. There are so many bloggers out there that it can be hard to stand out from the crowd. Despite this, some people are still making good money with their blogs. This is especially true for those who focus on niche topics and specialize in specific subjects or industries.
During the pandemic, we could see that travel blogs got the hardest hit, while many other blog niches saw increased or stable traffic. This means that certain types of blogging are more resilient than others and will likely continue to be profitable in the future.
In terms of monetization, the most popular methods are still advertising and affiliate marketing. However, there is a growing trend toward creating digital products such as ebooks, courses, or membership sites to generate passive income from blogging. This could be a great way for bloggers to diversify their income streams and make more money in the long run.
WordPress is Still King
WordPress remains the most popular platform for blogging, and this won’t change anytime soon. It offers various features and tools for creating blogs, websites, or even full-fledged eCommerce stores. While other platforms like Wix or Squarespace have their own advantages, WordPress still reigns supreme in terms of flexibility and scalability.
At the time of writing this very blog post, I’m running roughly 100 websites on WordPress, with some of them earning serious money. So, if you’re wondering whether WordPress is still the best platform for blogging in 2022, then my answer is a resounding yes.
With such a large community of users, developers, and designers, WordPress is here to stay and will remain the preferred choice for many bloggers for years to come.
The Rise of AI-Assisted Content
One thing we can expect to see in 2023 is AI-assisted content creation. Marketers and businesses are already using AI bots as part of their content creation strategy, but as they become increasingly sophisticated, they could be used by bloggers, too. For example, AI bots could help bloggers research topics quickly and easily so that they can focus on crafting quality articles instead of wasting time trawling through websites for relevant information.
Actually, I personally use Jasper.ai to help me research and write my blog articles. It’s an AI-powered assistant that can provide all the information I need to write a good article and suggest grammar, spelling, and SEO improvements.
When combined with other tools like Ubersuggest, Keysearch.io, or RankIQ.io, Jasper.ai will become even more powerful. It could help bloggers write blog posts quickly and efficiently while still producing quality content that ranks in search engines.
This means that in 2023, blogging will be easier and less time-consuming than ever before. With the right tools at your disposal, you’ll be able to create great content with minimal effort—making it more appealing for those who want to make money from blogging.
Blogging with Intention
Ten years ago, almost all blogging gurus would tell you to choose a topic you’re interested in or passionate about, but I believe that in 2023 the mantra will be “blog with intention.”
Blogging with intention means that you must choose a topic that is not only interesting or meaningful to you but also one that has the potential to make money. You must think strategically about what topics and content will be popular in 2023 and beyond and create content accordingly.
For instance, instead of writing articles on random topics like “how to enjoy your summer vacation,” you should focus on topics that are related to your niche and have the potential to become profitable. This could include creating tutorials or courses about a particular topic, writing reviews for products in your niche, or focusing on SEO-friendly keywords.
Of course, it doesn’t mean blogging just for the money—it’s still important to write content that you’re passionate about and engage with your readers. But if you want to make a living from blogging in 2023, starting a blog with clear marketing and monetizing in mind is essential.
Multi Channels as a Key to Success
In 2023, having multiple channels for your blog will be key to success. This means that you should create content on your website and across various social media platforms like YouTube, TikTok, Instagram, and Pinterest.
By creating content on multiple channels and leveraging the power of social media, you’ll be able to reach a larger audience and get more traffic to your blog. Additionally, you’ll be able to increase engagement with your readers by responding quickly to their comments and engaging in conversations with them.
It will also become increasingly important for bloggers to network with other bloggers, influencers, and industry professionals, as this can help create more collaborations and cross-promotion opportunities. Let’s say you want to write an article about the best WordPress plugins for bloggers—you could reach out to a prominent blogger in your niche and ask them if they’d be willing to contribute. This can help you create content that is more interesting, helpful, and relevant for your readers. And at the end of the day, it’s a win-win for everyone—you, your readers, and the other blogger.
My Personal Thoughts
You know, at this time of the year, every single year, all blogging bloggers will have an article predicting the future of blogging for the next year. Although there are no guarantees, and I’m no fortune teller, my personal take on the matter is that blogging will remain an important part of the internet in 2023 and beyond.
Yes, it may become more competitive due to the growing number of bloggers—but with the right tools, strategies, and a bit of hard work, blogging can still be a viable way to make money and build an audience.
Of course, there’s nothing wrong with you if you just want to have a blog for fun or as a hobby—as long as you’re enjoying it and learning something new, blogging can still be an exciting experience. At the end of the day, whether or not you choose to continue your blog in 2023 all depends on what your goals are and how much effort you’re willing to put into it.
For me, 2023 will be another exciting year for blogging, with more blogs to follow, more opportunities to network and collaborate with other bloggers, and the potential to make money from your blog.
I’m looking forward to seeing how blogging evolves in 2023—and I hope you are too!